The win / win game

Certain members of the business community go so far as to assert that they have an image of artists being so focused on their projects that they forget to think of the wishes of the companies solicited.

Having worked for many years with the majors in the entertainment industry as well as with prestigious enterprises, we know that artistic creation, especially in the musical sphere, is a—if not the—most universal medium, now and in the future.

And that is our principal encouragement: the sharing of values and imagination with our partners, henceforth giving meaning to the sharing of interests.

For a creative relational policy between the company and its client, the setting-up of cultural content and environments builds up a relationship of proximity, sharing, curiosity, generosity and confidence.

Leaders have also stressed that their best backing experiences were those in which the project was elaborated jointly, in a true partnership.

In their quest for polysensoriality, our workshops with their strong potential artistic image, were among the first to experiment with creators and the most contemporary media on behalf of the classical repertoire.

Le son, la musique, n’est plus un élément sur lequel il faut seulement réfléchir. Même si on est au début du développement, les possibilités techniques ont évolué et le public a progressé dans ses connaissances musicales. Souvent en retard sur certains pans du marketing, comme la gestion de la relation avec le client, les marques de luxe, de l’industrie lourde et de l’énergie, après avoir beaucoup investie dans l’image, jettent maintenant leur dévolu sur le son et attendent la première occasion pour communiquer par ce medium.

Olivero Toscani
Les Echos, janvier 2006


In a context in which competitiveness, linked to the quality of life, is also in the interest of businesses, the dialogue between the milieus of business and culture seems, in the end, to be the key to many solutions.